adidas Australia Privacy Policy

WHAT DOES THIS PRIVACY POLICY TELL YOU?
WHICH ADIDAS ENTITIES COLLECT AND MANAGE YOUR PERSONAL INFORMATION?
WHO IS THE PRIVACY OFFICER FOR ADIDAS?
WHAT PERSONAL INFORMATION DOES ADIDAS COLLECT AND HOLD?
HOW DOES ADIDAS COLLECT YOUR PERSONAL INFORMATION?
WHAT ARE THE PURPOSES FOR WHICH ADIDAS COLLECTS, HOLDS, USES AND DISCLOSES PERSONAL INFORMATION?
WHAT DOES ADIDAS DO WITH PERSONAL INFORMATION COLLECTED THROUGH WWW.ADIDAS.COM.AU AND OUR DIFFERENT PLATFORMS, PORTALS AND APPLICATIONS?
HOW CAN YOU UNSUBSCRIBE FROM MARKETING MESSAGES?
WHO IS YOUR PERSONAL INFORMATION DISCLOSED TO AND IS YOUR PERSONAL INFORMATION DISCLOSED OUTSIDE OF AUSTRALIA?
HOW DO WE HOLD AND SECURE YOUR PERSONAL INFORMATION?
HOW CAN YOU ACCESS AND SEEK THE CORRECTION OF YOUR PERSONAL INFORMATION?
HOW CAN YOU MAKE A COMPLAINT?
GENERAL QUESTIONS AND SUPPORT
UPDATES AND NOTIFICATION OF UPDATES

Updated on 1 August 2024

1. WHAT DOES THIS PRIVACY POLICY TELL YOU?

This Privacy Policy explains how adidas Australia Pty Limited manages Personal Information. This includes the information from which you can be identified directly or indirectly while you browse www.adidas.com.au as well as when you interact with our different platforms, portals and applications using your Personal Information, including the adidas app.

Personal Information is information or an opinion, in any form and whether true or not, about an identified individual or an individual who is reasonably identifiable.

Additionally, you should also read any privacy policies or notices displayed when you provide Personal Information to us as they provide details of the specific scenario which may not be covered by this Policy.

If you access any of our platforms by using a Virtual Private Network (also known as VPN) to interact with us – including making purchases - in a country other than Australia, please read the privacy policy or notice displayed at that specific platform or portal to understand how the responsible entities, our affiliated brands and adidas subsidiaries in that country use and protect your Personal Information as local national requirements may be different from Australian privacy laws.

We will routinely review the content of this Policy and make minor adjustments and corrections as necessary. When we make any significant changes to this Privacy Policy we will announce these changes in advance, which may include sending you an email announcement.

2. WHICH ADIDAS ENTITIES COLLECT AND MANAGE YOUR PERSONAL INFORMATION?

adidas Australia Pty Limited (adidas Australia) collects your Personal Information when you interact with adidas in Australia.

When you interact with adidas through www.adidas.com.au or our different platforms, portals and applications, your Personal Information may be collected and managed on behalf of adidas Australia by other adidas companies, including but not limited to, adidas AG, adidas International Trading AG, adidas International Marketing B.V. and runtastic GmbH (adidas Data Controllers).

3. WHO IS THE PRIVACY OFFICER FOR ADIDAS?

You can contact the Privacy Officer at adidas Australia at:

privacyofficer.pacific@adidas.com

+61 3 9269 5221

adidas Australia Pty Limited, Level 1 37, Dunlop Road Mulgrave, Victoria 3170 Australia

4. WHAT PERSONAL INFORMATION DOES ADIDAS COLLECT AND HOLD?

The kinds of personal information that adidas Australia collects and holds about you will depend on the nature of your dealings with us and the circumstances of collection.

Set out below are the kinds of information we collect if you deal with us through www.adidas.com.au or our different platforms, portals and applications, including the adidas app. If you deal with us as a supplier, a contractor or in some other capacity, we may collect your name, contact details and any other information you choose to provide to us. We may also collect details of the interactions we have with you.

adidas Australia does not generally collect sensitive information other than as outlined in the categories of Personal Information set out below, and will only collect sensitive information about you with your consent (unless we are otherwise required or authorised by or under law to do so). Sensitive information is a special category of personal information and includes health information and information about an individual's race or ethnic origin, philosophical beliefs, membership of a professional or trade association, membership of a trade union, religious or philosophical beliefs, sexual orientation or practices or criminal record.

These are the categories of Personal Information we collect directly or indirectly from you if you browse www.adidas.com.au or interact with our different platforms, portals and applications using your Personal Information, including the adidas app:

Identity information – includes: name [first, last, initials], Date of Birth, e-mail address, phone number, unique consumer identifier number (including your adiClub membership number or ID, or ID from any adidas Platform), nickname, password, social media identifiers and handles, your device fingerprint (including your browser fingerprint), gift card codes that are assigned to you, and the IP address of your browser. We use it to verify your identity.

Contact information - includes: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information. We use it to contact you for different reasons depending on the purposes stated below.

Location information - includes: your residential location, current log-in location [IP address], real-time device location information via device sensors and signals, GPS location (if you wish to share with us, for example through your mobile device settings), or information that helps us guess where you may be such as the specific adidas site you have visited that might give us clues about where you are, or when you “check-in” to an event or website on a social media page indicating location and if it is shared with us. We use it to help you find what you are looking for at your current location.

Measurements - includes: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement. We use it to make sure your gear fits.

Payment, Purchase and Transaction information - includes: your payment information (credit card details, or bank details, or payment platform details), payment risk profile (provided to us by our payment risk solution), shopping cart details (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, receipt number, transaction ID, invoice ID, retail store transaction ID, purchase value, order confirmation number, order tracking number and any other information related to your purchase. We use it to complete your order on adidas sites and apps, in adidas stores, or other selling platforms.

Behavioural and Preference information - includes: activity preference (sports), event participation information, exercise plans, in-store digital interactions, site/brand preference, language preference, product and product attributes preferences, store locations preferences, your shopping history (all items in shopping carts), Wishlist items, any “preference” details you provided to us in your profile and Platform setting, any information you provide to us when you interact with our communities such as adidas Runners, participate in events or campaigns as a trainer, team member, a participant, or as a promoter of our events, and any other intelligence we have about you to help us learn you as a consumer better. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.

Social Media Interaction and Activity – includes: information about you that we obtain through different social media channels such as Facebook, Instagram, Google, etc. when we use these channels for advertising, analytics purposes or to enrich your profile with adidas, any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, comments or messages you shared with us publicly or privately on social media platforms. Also, we may be able to obtain information indirectly from social media companies (Facebook, Google, etc.) when we advertise on these platforms, which may include your participation and membership on particular topics and/or groups, your profile settings and preference, your behaviour on different platforms owned by the same company.

Browsing Information – includes: Information about your device or browser that give us an idea about your browsing behaviour or device usage. Your device information is collected by our app, and your browser information is collected by our cookies, tags, and pixels. This is often required for network security purposes. This includes but is not limited to: browser name, IP address (including hashed IP address), clickstream data,, date and time of site visits, time remained on site, pages visited, and the links you have clicked in our marketing messages or website, the referral URL that brought you to our site.

Mobile Device Information – includes: any information related to your mobile device, device EUI, device ID, device fingerprint, IP/Wifi Information, operating system, data stored on device when access is granted, log information when access to device (such as camera) is granted.

Fitness Activity Information - includes: activity type, distance, exercise duration, exercise routine (start and finish time), fitness score, pace, space utilization data, speed. We use it to help you improve your performance goals and improve your user experiences and identify what products might be best for you based on your exercise patterns.

Correspondence – includes: written correspondence with us (email or post or messages to our platforms) and voice recording made by Customer Service when we have the right to do so, and any other communication between you and adidas personnel/service providers. We record all Customer Service calls for quality assurance purposes.

Image and Recording – includes: any image, voice or video recordings we have captured or obtained where you may be identified, CCTV footages, photos taken in our retail stores and/or at events, video recordings made during events or specific interactions, voice recording made during events or interactions (excluding correspondence with Customer Service), any images you share with us through social media.

Membership Administration Information – includes: any information related to your adiClub membership, email address, Member ID, first and last name, mobile phone number, member tier, tier achievement date, points balance, discount coupons available, acquisition source ID (where you signed up to our membership), your membership country, adiClub Member ID, date you became a member, store ID (if you signed up in a retail store including an adidas licensed store), membership points, engagement history, rewards history, membership vouchers assigned to you.

Health Information – includes: any information that relates to your health or vitals such as your body mass index (BMI), heartbeat per minute, or information of any disability. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

Personal Opinion – includes: Any opinion you share with us that indicate your point of view and comments, including when you provide us feedback and review rating our service or products, or if you participate in any product research and development discussions.

Sensitive Personal Opinion – includes: Any opinion you share that may indicate or reveal certain characteristics about you including your political view, your sexual orientation, information about race and ethnicity, religious or philosophical beliefs, trade union membership or health. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.

5. HOW DOES ADIDAS COLLECT YOUR PERSONAL INFORMATION?

adidas Australia generally collects personal information about you directly from you, such as when you visit us or interact with us in writing, electronically or by telephone, you communicate with us through www.adidas.com.au, the adidas App, via customer service or our different platforms, portals and applications, or you participate in one of our promotions or events.

Sometimes, we may collect Personal Information from third parties. For example, we may collect Personal Information about adiClub members from our adiClub Partners (as defined in section 7 below) and Personal Information about job applicants from third party recruiters. If you provide us with Personal Information about another person, please make sure you tell them about this Privacy Policy.

6. WHAT ARE THE PURPOSES FOR WHICH ADIDAS COLLECTS, HOLDS, USES AND DISCLOSES PERSONAL INFORMATION?

adidas Australia collects, holds, uses and discloses Personal Information for a range of purposes, including:

o to respond to enquiries about the products and services we offer o to supply our products and services o if you enter one of our promotions or events, to administer your participation in that competition or event o to manage our relationships with customers, contractors and suppliers o for our administrative purposes and internal record keeping o to provide customer service and technical support, and deal with any complaints or feedback o to perform research and analysis o to send you adidas news, offers and information about our products, services and events

o to understand the impact of our advertising campaigns o to consider job applicants for current and future employment o if you sign up for an adidas account, to allow you to use the same sign in details anywhere in the world o for identification and authentication purposes o to improve our products and services o to personalise the products and services we offer you

We may use or disclose your information for other purposes required or authorised by or under law (including purposes for which you have provided your consent).

If adidas Australia is unable to collect Personal Information from or about you, we may not be able to respond to your requests or enquiries or engage in other dealings with you.

7. WHAT DOES ADIDAS DO WITH PERSONAL INFORMATION COLLECTED THROUGH WWW.ADIDAS.COM.AU AND OUR DIFFERENT PLATFORMS, PORTALS AND APPLICATIONS?

adidas Australia collects, uses and discloses your Personal Information collected through www.adidas.com.au and our different platforms, portals and applications for various purposes, which are set out below.

In order to carry out these purposes, we will be sharing your information with other adidas companies, including the adidas Data Controllers. We may also share your information with other third parties as outlined in section 9 below.

Your Personal Information may be kept for up to four (4) years after inactivity, except for the data that is required to be deleted earlier or kept longer for legal reasons specified by law.

We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Policy. We retain personal information associated with your adiClub account for up to four (4) years from your last interaction with us, unless a longer or shorter retention period is required by law, is necessary in the course of legal proceedings or is otherwise needed for a particular purpose under applicable law. If you do not have an adiClub account, but have purchased items online as a guest, we retain information related to your purchase for the same period of time as described for adiClub members. Examples of ways you may "interact" with us and extend this timeline include the following: making an online purchase, opening or interacting with a marketing email from us, logging into your adiClub account and writing a product review.

I. SITE (ADIDAS DOMAIN) OPERATION AND APP OPERATION

To run the sites that are connected to the adidas domain and the adidas app, fix bugs to make sure you always see the site the way we intended, and monitor compliance with our Terms and Conditions, we screen all traffic to our site and analyse data that is received by our servers.

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.

II. DOMAIN AND NETWORK SECURITY AND USER AUTHENTICATION

To protect our domains, detect unusual activities, and prevent security threats and protect our site-visitors from unauthorised accesses (such as hackers), we screen all traffic to our sites, and authenticate user log-in information using tokens to verify the details you provide to us and compare it with other available information, such us the credentials you have provided directly to adidas or other platforms (such as Runtastic or Facebook) or information that is available in the public domain to ensure only “authorised” users have access to our sites.

III. GLOBAL CREDENTIAL TO ALL ADIDAS PLATFORMS – USER EXPERIENCE

We know you don’t like to remember usernames and passwords, or having to register multiple times.

To enable our users to log on to all platforms, portals, services, communities and apps operated by or on behalf of adidas Data Controllers (which includes the Runtastic app and services) (adidas Platforms) with one set of log-in credentials (adidas Log-In), we store your adidas Log-In in our global authentication platform. When you use your adidas Log-In to enter any adidas Platform, we will use a token to verify your identity from our global authentication platform. This also further ensures our network and domain security.

IV. SALES OF ADIDAS PRODUCTS - ONLINE AND OFF-LINE ORDER

To operate adidas online shop and adidas platforms, to process your online and/or in-app orders, make sure your payment is received, comply with the requirements under our Terms and Conditions (3. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. Please note the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision, and challenge the decision.

V. PAYMENT FRAUD DETECTION

We combine the purchase information you provide to us with other information we obtain through our third-party payment risk and fraud prevention service providers to ensure any purchases are legitimate, or you do not purchase our products in violation with our terms and conditions. This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. This is an automated decision-making process that is required to conclude our sales contract with you.

VI. PRODUCT DELIVERY

Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other purchase information to deliver the products you purchased to you.

VII. ELECTRONIC DELIVERY TRACKING

This is a service provided on request of the consumer by our Delivery Partners.

You have the option to track your delivery using services provided directly by our delivery partners; however, we will only be able to share your information with our delivery partners for this purpose with your consent. The service is hosted on the Delivery Partner’s platform. You should read their Privacy Policy for the processing of your Personal Information for this purpose.

VIII. BUSINESS OPERATIONAL ANALYTICS

We need to know how we do as a business. This is in the interest of our shareholders, our board members, our employees, and our partners. For this purpose, we need to analyse different categories of information to understand how our products are selling in different markets, what are the popular features of our products, what worked and what didn’t in terms of our marketing and advertising campaigns, our product designs and distribution strategy, our website design and overall user experience, so we can establish, implement, and evaluate our business strategy.

This includes analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications.

To minimise the risk to you as an individual, we will only use either the unique consumer identifier or the IP address for this purpose.

You can learn more about how some of our Data Analytics Solution Providers provide analytics services by using your data here:

Adobe Analytics Data Collection:

https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/intro-to-analytics/analytics-basics/how-analytics-data-is-collected Google Analytics Data Collection: https://support.google.com/analytics/answer/12159447

IX. CUSTOMER SERVICE

We collect your Personal Information to tell you when the product you like is available upon your request and respond to your questions and concerns through various communications channels we make available to you.

X. PERSONALISED MARKETING MESSAGES VIA EMAIL (NEWSLETTER SIGN-UP)

We send you marketing messages that we think you would be interested in (personalised) to the email address you provide to us because you signed up to our email newsletters or otherwise consented to receiving marketing messages. To send you personalised messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Information from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.

XI. PERSONALISED MARKETING MESSAGES VIA EMAIL (VIA EXISTING CONTRACT)

We send you marketing messages that we think you would be interested in (personalised) to the email address you provide to us during a purchasing contract. To send you personalised messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Information from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you.

XII. TARGETED MESSAGES ON 3RD-PARTY ADVERTISING PLATFORMS

If you select and accept “Marketing (feature personalised ads)” or “Functional (improve the web-site)” in your tracking preference choices presented to you in our cookie banner when you first visit our website, we will use third-party advertising platforms, such as Facebook, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns, and to send you individualized marketing messages. We use third-party solutions such as Google Audience and Facebook Custom Audience to help us do a better job at targeting our campaigns and messages for our consumers. Your Personal Information is shared with the third-party advertising platforms, and they will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from adidas, and to verify if you bought a product from adidas as a result of your engagement with a particular advertisement. We also need to analyse necessary information to understand the impact of our advertising campaigns. If you don’t accept that we track you for this purpose, you will still see adidas advertisements on other platforms at random. We only provide your Personal Information (whether in original or anonymised form) to these third-party advertising platforms if we have your consent as indicated by your tracking preferences. You can always change your preferences through the “Cookie Settings” link at the bottom of our webpage.

You can learn more about how some of our Advertising Partners help us achieve this purpose by visiting their sites:

Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956 Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531 Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience

XIII. ADICLUB MEMBERSHIP ADMINISTRATION – WHERE APPLICABLE

This section applies when you create and register a membership account and become an adiClub member.

Please note that some of the adidas retail stores participating in the adiClub Membership Program are managed and operated by our licensee(s). In order for you to register, accumulate points, redeem rewards or otherwise use or benefit from the Club in our adidas licensed stores, we need to disclose your personal information to our licensee(s), and in return, our licensee(s) will need to disclose information on your purchases in their adidas stores to us. Please note that our licensee(s) might collect, use or process your personal information for their own purposes, so please ask for and carefully read through their privacy policy. Our licensee(s)’ privacy policies do not constitute a part of our Privacy Policy, and they will be solely responsible for their own privacy policies and data use.

adidas collects and uses your adiClub membership Personal Information for the purposes of:

1. Compliance with Membership Terms and Conditions; and

2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages

as set out further below.

1. Compliance with Membership Terms and Conditions

When you register and create a membership account, we collect and use your Personal Information to administer your account and comply with the adiClub Terms and Conditions.

This includes the following:

a. collecting, storing, and processing the Personal Information you provided in the registration form to create a membership profile and account for you;

b. assigning a membership ID to your profile and account and using the membership ID along with other Identity Information you provided to identify you;

c. enabling your membership account details to be used as your adidas “Global Credential” for accessing all adidas brand domains and apps worldwide;

d. displaying your current membership status, including your profile information, level, points, and other relevant information in all adidas brand domains and apps worldwide;

e. sending you membership administration messages via email including messages about your account status (level up and/or down), management (rewards unlocked for you and how to retrieve them) and maintenance requests (for example, password reset);

f. sending you membership administration messages via push notification in adidas apps about your account status (level up and/or down), and management (rewards unlocked for you) and maintenance requests (for example, password reset) - you can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your membership;

g. verifying and using your profile and account information for the purpose of participating in member-exclusive challenges and/or promotions - this will also include sharing your contact details with partners who support us with administering the promotions especially in the case where you have won a prize;

h. calculating your Club points to provide you with rewards - this will include sharing your data with partners who support us with administering the reward, where the reward may be provided via a partner or exclusively by the partner;

i. updating your point status once you have used points to redeem awards;

j. keeping track of your redemption activity and history;

k. providing you with access to special offers and promotions;

l. sending you invitations to exclusive events;

m. allowing you access to limited edition products;

n. providing you with adidas Running basic features (subject to change) as part of membership offering;

o. providing you with access to adidas Running premium features offered as a reward of membership in accordance with membership Terms and Conditions;

p. providing you with access to adidas Running premium features via a subscription purchased from runtastic GmbH;

q. storing your shipping address and payment details to shorten check-out time online and in the app;

r. storing your complete order history so that you can access it at any time;

s. allowing you to track your order delivery from your account;

t. accessing your membership profile and providing you with services and support – including updating your account information following your instructions, providing you with support and answering your queries about your account, your purchases, technical support for using our apps, supporting you with your privacy queries - when you contact adidas through various communication channels using your membership ID and profile; and

u. storing all Personal Information we collect from you directly or indirectly that have been identified via your membership ID or email with your membership profile, including details you may have shared at a participating adidas retail store and/or outlet store or online or on the App, for the purposes of calculating points and levels to enable all the points listed above.

v. sharing Membership Administration Information (as defined in section 4 above) with licensee(s) and/or any other parties with whom we collaborate in relation to adiClub (adiClub Partners) and receiving data from adiClub Partners for the purposes of the adiClub membership program, including but not limited to earning and redemption of points and rewards, and all other purposes as specified in the Membership Terms and Conditions. If you wish to stop sharing data with the adiClub Partner or with adidas, you can withdraw your consent at any time, however, please note, after you withdraw the consent, you will be unable to earn points or rewards in any participating store.

2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages

We use your Personal Information to create personalised content for you and to make sure we interact with you in a manner that you are more likely to keep and maintain your membership, respond to our targeted marketing messages, and to continue to purchase adidas products and use adidas platforms.

This includes the following:

a. sending you personalised email messages about how to gain Club points or retain your level including promotional messages about adidas products, services and lifestyle recommendations - you can unsubscribe from this message at any time by using the “Unsubscribe” function in the message;

b. sending you push notifications via adidas apps about how to gain Club points or retain your level including promotional messages about adidas products, services, and fitness and lifestyle recommendations - you can switch off push notifications at any time using “Settings” in your mobile devices. However, you may still receive email messages from which you can unsubscribe directly in the email messages;

c. tracking and monitoring your online browsing behaviour by using certain tracking technologies (e.g. Cookies, Pixels, Tags) on the website and in our apps;

d. storing all Personal Information we collect from you directly or indirectly that have been identified via your membership ID or email with your membership profile, including details you may have shared at a participating adidas retail store and/or outlet store for the purposes of using them to enrich your membership profile as detailed below; and

e. analysing and assessing all Personal Information we collect from you directly or indirectly that have been identified via your membership ID or email with your membership profile, including details you may have shared at a participating adidas retail store and outlet store. More specifically, this includes using your Personal Information in the following ways:

PROFILING (AUDIENCE MANAGEMENT)

We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. We use audience management technologies to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of deals and products or addressing you across digital media through ads on adidas brand platforms.

MARKETING ANALYTICS

We use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; and f) whether overall user experience worked for you or not. We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms.

DATA ENRICHMENT

We create a single, unified consumer profile of you by matching all Personal Information from which you can be identified. This includes Personal Information we collected directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

IMPROVING DATA MODELS

We use data science and your profile and Personal Information to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

XIV. PRIVATE EVENT REGISTRATION

When you sign up for an event we organise that have limited spots, we use the Personal Information you provide to reserve a spot for you. Your Personal Information will be used according to the Terms and Conditions associated with the event.

XV. OPEN EVENT REGISTRATION

We often also organize events that are open to everyone. We use the Personal Information you provide to keep you inform of the events you are interested in.

XVI. PRODUCT RESEARCH AND DEVELOPMENT

We conduct analysis to research improve our products and services. This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Information to stay ahead of the competition.

XVII. LEGAL OBLIGATION - COOPERATION WITH LAW ENFORCEMENT AND REGULATORY AUTHORITIES (INCLUDING COURTS)

When we are legally required to provide your Personal Information for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. We may not be able to notify you if it is against the law to do so.

XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES (COOKIES NOTICE)

When you visit the adidas site for the first time on any device, we ask you for your tracking preference choices by presenting you with our site’s cookie banner. We store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use install cookies, pixels, tags, and other technologies on your browser to collect your device information and track your activities on ours and other platforms. Please review the information below to understand how we use different types of Cookies to fulfil different purposes.

“REQUIRED” – site functionality and business operation. We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. These Cookies are stored for the duration of your browsing session. Without these Cookies, you will not be able to view our site properly.

“FUNCTIONAL” – website improvement and performance. We use “Functional Cookies” only if you selected this tracking preference in our cookie banner to continuously improve our website performance. This includes using the data we collected from you to do the following:

Web analytics — Based on your browsing behaviour, we will analyse the data to improve the functionality and design of our site.

Ad response rates— Based on how you come to our site, we will measure our ad response rates by analysing our ad click-through rates to improve the effectiveness of advertising purchased on a site external to ours.

Affiliate tracking— We need to let our affiliate marketing partners, or service providers have certain information if you came to our site, and purchased products, through a visit to theirs. This is required as we may need to provide them a fee for such services. For this purpose, we will share information about your visit, including the products you have purchased.

Error management— We measure errors presented on a website, to make sure we fix bugs or any issues promptly.

Testing designs— We need to use A/B testing or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

“MARKETING”

We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place, only if you selected this tracking preference in our cookie banner. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems. We also use these cookies to serve ads that are relevant to your immediate geo-location, for example to provide you with the nearest store where the product you are browsing may be available.

You can change your Cookie Settings (via the “Cookie Settings” link at the bottom of our site) or your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

Find out how this works for your browser here:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647 Safari: http://support.apple.com/kb/PH5042 Opera: http://www.opera.com/browser/tutorials/security/privacy/ Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en

These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings:

http://www.aboutads.info/choices

http://www.youronlinechoices.eu/

Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1

XIX. USER-GENERATED CONTENT (UGC) ACQUISITION FROM SOCIAL MEDIA

We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesadidas”. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement.

XX. PUSH NOTIFICATIONS (IN-APP COMMUNICATION)

When you use the adidas app, we use push notifications in this app to communicate with you concerning the purposes stated in this Policy. This includes information that relates to purposes based on the Performance of Contract (such as your purchase). You can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your purchase.

8. HOW CAN YOU UNSUBSCRIBE FROM MARKETING MESSAGES?

You can opt out of receiving marketing messages from adidas at any time. Click ‘Unsubscribe’ at the bottom of the newsletter or marketing email that you want to unsubscribe from; or update your communication preferences in your account/app if you have one.

9. WHO IS YOUR PERSONAL INFORMATION DISCLOSED TO AND IS YOUR PERSONAL INFORMATION DISCLOSED OUTSIDE OF AUSTRALIA?

Depending on the purpose for which your Personal Information is used, your Personal Information may be shared with different third party recipients. These recipients may include:

other adidas Group entities, including the adidas Data Controllers;
third parties that provide services to us, which may include site administration support providers, IT cloud solution providers, delivery service providers, payment processing providers, payment risk solution providers, business consulting service providers, data analytics solution providers, email marketing support providers, advertising agency partners, social media platforms, targeted marketing service providers, selling partners, manufacturing providers, customer service providers and UGC support partners;
event partners;
adiClub Partners (as defined in section 7 above);
prospective buyers and investors; and
law enforcement and regulatory agencies.

Other entities in the adidas Group and some of our service providers are located outside Australia. As a result, Personal Information collected and held by us may be transferred outside Australia (including to Germany, Switzerland, the Netherlands, other countries within the European Union, the USA, the UK, Austria, Singapore, Thailand, Philippines and Malaysia). We comply with all local legal requirements to ensure your Personal Information is secured and safe when it is being transferred to a different country (including access).

10. HOW DO WE HOLD AND SECURE YOUR PERSONAL INFORMATION?

We generally hold Personal Information in computer systems, including computer systems operated for us by other adidas Group entities or our service providers.

We implement appropriate technical and organisational measures to address the risks corresponding to our use of your Personal Information, including loss, alteration, or unauthorised access to your Personal Information. We require our service providers to do the same through contractual agreements. However, you should be aware that any transmission of your Personal Information through the internet is at your own risk. We can only protect your Personal Information when we have it.

11. HOW CAN YOU ACCESS AND SEEK THE CORRECTION OF YOUR PERSONAL INFORMATION?

We take reasonable steps to ensure the personal information we collect, use and disclose is accurate, complete, up to date and relevant. You can help by letting us know about any changes to your Personal Information, such as changes to your address and phone number.

If you would like to access or correct the Personal Information adidas Australia holds about you, please contact the Privacy Officer or adidas Australia (using the contact details in section 13 below). We need to confirm your identity before we can handle your requests. When we refuse your request for legal reasons, we will tell you why. https://www.adidas.com.au/contact.html

12. HOW CAN YOU MAKE A COMPLAINT?

Please contact the Privacy Officer (using the contact details in section 13 below) if you have any concerns or complaints about the manner in which adidas Australia has collected or handled your personal information. adidas Australia will inquire into your complaint and respond to you in writing within 30 days. If you are not satisfied with our response, you can contact us to discuss your concerns or lodge a complaint with the Australian Information Commissioner (www.oaic.gov.au).

13. GENERAL QUESTIONS AND SUPPORT

adidas Customer Service ASK CUSTOMER SERVICE: https://www.adidas.com.au/contact.html

If you have any general questions or require immediate assistance and support concerning your Personal Information, please contact:

adidas Australia Pty Limited privacyofficer.pacific@adidas.com +61 3 9269 5221 adidas Australia Pty Limited, Level 1, 37 Dunlop Road, Mulgrave, Victoria 3170 Australia

14. UPDATES AND NOTIFICATION OF UPDATES

We review and update the Privacy Policy periodically to reflect any changes resulting from our day-to-day business operations. You can always check the date of the Privacy Policy to find out when we last made any changes.